CORPORATE SOCIAL RESPONSIBILITY ( CSR) Initiatives of J K Tyre

A business corporate entity like ours gets various inputs from the society we live in, adds value to these and offers the needed products and services to the public at large. The profit we make is the appreciation by the public for the value added.

CSR aims at supplementing the government endeavors to help the citizens of the country to lead a healthier, happier & more meaningful life. Governments alone are not able to do the needful to the extent needed. That's where our role as good corporate citizens comes in. More so, when both our inputs and outputs come from society and go back to the society . In fact, in the long run this way we are also helping ourselves.

Three major initiatives were undertaken, 2004 onwards, as per deliberations in the Central HRD Committee, presided over by Shri Hari Shankar Singhania, where all Presidents & Whole time Directors are members.


ADULT LITERACY
In 1950 both China & India were at the same level i.e. at about 18% literacy rate. It is difficult to visualize a society making scientific progress, its citizens leading healthy & meaningful lives, being able to defend the land they live in from foreign aggression etc ; with so huge a population being illiterate. No doubt, there has been some progress on this front. China today has crossed 95% level and we are stuck at around 65%. Is that good enough? Certainly not.

J K Group initiative, starting Dec 2007, has enabled about 3868 of our citizens to become literate.

Today, another 944 are participating in learning sessions at 34 groups at 10 different locations, as indicated below, in six local languages - viz. Tamil, Telugu, Kannada, Oriya, Gujarati & Hindi, under the guidance of our plants' local management.

J K Tyre [ Banmore nr. Gwalior, Vikrant in Mysore], J K paper [Rayagada in Orissa & Central Pulp Mills at Songadh in Gujarat], Lakshmi Cement in Sirohi Rajasthan, J K sugar nr. Barielly, Fenner [ Hyderabad & Madurai], J K agri in Hyderabad.. Kankroli is going to be the 10th location.

AT most locations we use software developed by M/s TCS, for the purpose.

The photograph shows a class in progress in a village nr Hyderabad, organized by J K agri.

PREVENTION of HIV / AIDS
Starting Nov 2005, J K Tyre is supporting three clinics located on the National highway / Transport Nagar, at Jaipur and Indore, aimed at the specific populations of truckers and their helpers who are considered to be a very highly vulnerable population. So far , at these clinics more than 18183 persons have been attended to for all kind of ailments, of which 4735 were treated for STI's [sexually transmitted infections] and 13448 for general ailments. Cases suspected to have contacted HIV are referred to the government centres.

J K Tyre project supports the work being done by Melinda & Bill Gates foundation in collaboration with TCI Foundation.

Main objective of this project is to create awareness as a preventive measure. We support ' Infotainmnet Melas' that are held near these clinics, where entetainment is combined with spreading the the message.

FAMILY WELFARE & POPULATION DEVELOPMENT PROGRAM
Kankroli & Sirohi, both in Rajasthan were chosen for this 5- year initiative, in collaboration with Population Foundation of India, starting 2004.

A dedicated van, fitted with necessary equipment goes to selected villages, per monthly schedule, with a qualified doctor and nurse in attendance. Village Level Motivators spread the awareness to make full use of the facility. Apart from treatment of all general ailments to improve overall health, the focus is on promoting balanced families.

From Nov 2007, apart from 3 clinics run by TCI Foundation as a lead agency of Bill & Melinda Gates Foundation for the transport sector & supported by J K Tyre, one clinic named "JEEVAN KIRAN" entirely financed by J K Tyre has started functioning at Transport Nagar, Jaipur. Its day-to-day operation is managed by NGO called , 'Vatsalya'. The name given to this clinic being run by J K Tyre is J E E V A N K I R A N.