Corporate Social Responsibility ( CSR) Initiatives of J K Tyre

A business corporate entity like ours gets various inputs from the society we live in, adds value to these and offers the needed products and services to the public at large. The profit we make is the appreciation by the public for the value added.

CSR aims at supplementing the government endeavors to help the citizens of the country to lead a healthier, happier & more meaningful life. Governments alone are not able to do the needful to the extent needed. That's where our role as good corporate citizens comes in. More so, when both our inputs and outputs come from society and go back to the society . In fact, in the long run this way we are also helping ourselves.

Three major initiatives were undertaken, 2004 onwards, as per deliberations in the Central HRD Committee, presided over by Shri Hari Shankar Singhania, where all Presidents & Whole time Directors are members.


Adult Literacy
In 1950 both China & India were at the same level i.e. at about 18% literacy rate. It is difficult to visualize a society making scientific progress, its citizens leading healthy & meaningful lives, with so huge a population being illiterate. No doubt, there has been some progress on this front. China today has crossed 95% level and we are still stuck at around 65%. Is that good enough? Certainly not. J K Group initiative, starting May 2004, has enabled about 6900 of our citizens to become literate. Today, another 700 are participating in learning sessions in 30 groups at 10 different locations, as indicated below *, in six local languages- viz. Tamil, Telugu, Kannada, Oriya, Gujarati & Hindi, under the guidance of our plants' local management. Target for Year 2009 is 3000 plus.

* J K Tyre [ Banmore nr. Gwalior, Vikrant in Mysore, Kankroli in Rajasthan], J K paper [Rayagada in Orissa & Central Pulp Mills at Songadh in Gujarat], Lakshmi Cement in Sirohi Rajasthan, J K sugar nr. Barielly, Fenner [ Hyderabad & Madurai], J K agri in Hyderabad. At most locations we use software developed by M/s TCS, for the purpose. The photograph shows a class in progress in a village nr Hyderabad, organized by J K agri.

Prevention Of Hiv / Aids : Focus on Outside Community
Starting Nov 2005, J K Tyre is supporting three clinics located on the National highway at Indore , Dhanbad & Vishwa Karma Nagar on NH-8 aimed at the specific populations of truckers and their helpers who are considered to be a highly vulnerable to this menace of HIV /AIDS. J K Tyre supports the work being done by Melinda & Bill Gates Foundation in collaboration with TCI Foundation.

Main objective of this project is to create awareness as a preventive measure. We also Participate in the ' Infotainment Melas' that are held near these clinics, where entertainment is combined with spreading the message.

From Nov 2007, apart from 3 clinics run by TCI Foundation & supported by J K Tyre, one clinic named "JEEVAN KIRAN" entirely financed by J K Tyre has started functioning at Transport Nagar, Jaipur. Its day-to-day operation is managed by NGO called , 'Vatsalya'. " 2nd JEEVAN KIRAN CLINIC was inaugurated at Shahpura on NH-8, 70 kms short of Jaipur on way from Delhi, on 25.05.2008." Photograph shows the frontage Jeevan Kiran clinics.

So far , at all these five clinics more than 39000 persons have been attended to for all kind of ailments, of which 9590 were treated for STI's [sexually transmitted infections] and the rest for general ailments. Cases suspected to have contacted HIV are referred to the government centers.

Prevention Of Hiv / Aids : Inhouse , Focus on Our Employees
JAN 2008 = MOU signed ; between ILO [Internationaal Labour Organization] for helping us in this endeavour ; also a 2 hr presentation was made to group of Sr executives by ILO.

March 2008 = J K TYre HIV /AIDS POLICY was announced & has been widely disseminated. Four pillars of this policy are : AWARENESS, NON-DISCRIMINATION, CONFIDENTIALTY & CPOLLABORATION.

APRIL 2008 = A Survey was carried out among employees at all locations to assess existing level of knowledge on the subject by an outside agency.

MAY 2008 = Training of 31 MASTER TRAINERS by ILD took place , selected from among our employees, for 2 days, who in turn will conduct 2 hour awareness sessions for all employees at all locations.

Starting July 2008, so far around 7000 employees have participated in the two - hour awareness sessions conducted by our Master Trainers / Peer Educators. This initiative has been highly appreciated by the workers as well as the unions.

HIV / AIDS, As additional initiative in 2008 for Observing WORLD AIDS  DAY
We joined TCI Foundation in observing the WORLD AIDS DAY on Dec 01, 2008 at 13 locations all over India [Delhi, Kanpur, Ghaziabad, Agra, Varanasi, Jaipur, Indore, Nagpur, Pune, Dhandbad, Jamshedpur, Hyderabad, Bangalore]

These functions called "Truckers' Utsav" combine awareness generation with entertainment which were attended by about 22000 truckers.

A few hundred invitations, with J K Tyre logo, went out to the local VIP's particularly from the transport  community. 

J K Tyre had the facility of displaying their banners & products as well as a few minutes at the mike to speak about  the company. A photograph of an entertainment programme at one of the locations is seen below :

Family Welfare & Population Development Program
Kankroli (J K Tyre) & Sirohi ( J K Lakshmi Cement ), both in Rajasthan were chosen for this 5- year initiative, in collaboration with Population Foundation of India, starting 2004.

A dedicated van, fitted with necessary equipment goes to selected villages, per monthly schedule, with a qualified doctor and nurse in attendance. Village Level Motivators spread the awareness to make full use of the facility. Apart from treatment of all general ailments to improve overall health, the focus is on promoting balanced families.