JK Tyre Launches India's First Eco Friendly Coloured Tyres
- Unleashes yet another technological revolution

New Delhi : JK Tyre - India's No.1 manufacturer of four-wheeler tyres and pioneers of radial tyre technology in India, unveiled nation's first eco-friendly coloured radials. Developed indigenously at JK Tyre's state-of-the-art R&D facilities HASETRI (Hari Shankar Singhania Elastomer and Tyre Research Institute), these tyres employ path-breaking technology which replaces the traditionally used Carbon Black with environment friendly material Silica. Besides being environmentally less hazardous, silica also promises higher fuel efficiency as a result of its lower rolling resistance.

These tyres will also have longer life due to advanced compounding technology - offering excellent performance, handling and braking that are a hallmark of tyres from JK Tyre. A result of JK Tyre's pioneering research initiatives into new-age environment-friendly raw materials, these tyres are made from silica based tread compounds. The tyres also offer higher durability as compared to normal radials and offer better resistance against cuts - thanks to its superior compounding technology.

The new radials, to be initially available in green colour, will be manufactured at state-of-the-art Banmore radial tyre plant of JK Industries. To be launched in a phased manner, they would be immediately available in the major car tyre cities like Delhi, Mumbai, Bangalore, Chennai, Cochin, Pune, Chandigarh.

These new tyres will not only add a dash of glamour to cars on the road, but also promise to transform the image of a tyre from just an auto accessory to a key-differentiating feature which is sure to catch fancy of customers across all segments.

Apart from being eco-friendly, the coloured tyres promise to make a lifestyle statement . These revolutionary tyres are currently available in the sizes 165/65/R13 Tornado Green ( for Hyundai Santro & Tata Indica ) & 175/70/R13 Ultima XPS Green ( for Ford Ikon, Hyundai Accent, Fiat Siena, Opel Corsa, Honda City, Daewoo Cielo, Maruti Esteem).

Showcasing the stunning next generation tyres - Mr. Raghupati Singhania - Managing Director, JK Industries, said " We have always been conscious and committed towards the cause of environment and its conservation. Indeed, it was the inspiration from nature's best gift to mankind - colour, along with the technical competence of our R&D team, which lead to the development of the product you're seeing today. In line with it's pioneering spirit, JK Tyre has again set an example for the entire Indian automobile industry to become more sensitive towards the environment. Celebrating our 25th year of glorious existence, we dedicate this product to our nation on the eve of the World Environment Day. Welcome to a colorful journey ahead…"