Mr. Arun K. Bajoria, President (Tyre) received the Award on behalf of the company . The Award was handed over by Shri. Kamal Nath,. Minister for Commerce & Industry. Some other brands who received the Superbrand award along with JK Tyre were - Pepsi, American Express, Citibank, Airtel, Tata Motors, Jet Airways and Maruti Suzuki.

The Superbrand concept started 10 years ago in the U.K., to chronicle case studies of exceptional brands and to pay tribute to them and their brand guardians. Since then it has been replicated in 40 countries. In every country where Superbrands has been launched, it is seen as the branding bible - the ultimate source for drawing inspiration and learning how brands fight back.

JK Tyre is proud to be adjudged a Superbrand.