JK Tyre has been chosen as a Superbrand for the year 2013-14 and ranked amongst the top 10% of all brands, across categories in India. This is the 3 time in succession JK Tyre has been chosen as a Superbrand and continues to be India’s first and only Tyre Superbrand. JK Tyre has improved its overall net score this year (7.6 out of 10) as against 6.80 which we have achieved last time.
Superbrands organization is a UK based independent arbiter on branding. Participation in Superbrands is by invitation only, and is offered to the most outstanding brands in their respective categories. Selection of Superbrand happens through a rigorous process after customer validation and individual scrutiny on parameters such as Brand Market Dominance, Longevity, Goodwill, Customer Loyalty & Market Acceptance by a jury of marketing professions so called Superbrand Council.