Sep 08, 2022

JK Tyre drives into India’s highest motorable region with Total Control

• Expands its nationwide presence by opening its first Steel Wheels showroom in Ladakh UT

• The new centre, as the retail arm of JK Tyre will increase its presence in Car & SUV Tyre market through the Ranger Series specially designed for hilly terrains

• Innovative products like Smart Tyres and Puncture Guard tyres would be accessible

Ladakh, September 08, 2022: Indian Tyre Industry major JK Tyre & Industries Ltd., inaugurated its first JK Tyre Steel Wheels Centre in Leh. Designed to enhance the customer buying experience, the company’s new flagship one-stop solution centre – Ladakh Tyres & Accessories Steel Wheel Center is the 1st in the region.

Equipped with state-of-the-art wheel servicing equipment, a full range of tyres, an experience zone and expert technical advisors, the new outlet showcases JK Tyre’s retail identity for its exclusive stores.

Spread over an area of 2000 square feet in a central location, the new centre gives customers in the region, a complete buying experience while shopping for tyres, alloys and accessories. The centre also features a display and information kiosk to help consumers choose the most suitable product for their vehicle.

Mr. Anshuman Singhania, Managing Director, JK Tyre & Industries said,“The new Steel Wheels Centre in Leh is yet another example of JK Tyre’s customer-centric approach, with unmatched ‘One-Stop Solution’ service at its core. While working towards further increasing our presence in the Car and SUV tyre market, this centre will also showcase our new innovative products such as Smart Tyre and Puncture Guard tyres.”

The new Steel Wheels Centre in Leh will add to JK Tyre’s rapidly growing network of retail outlets that boast of best in class wheel servicing facilities in the country. The new brand shop will boost the brand’s presence in Ladakh and cater to the emerging needs of Car, SUV and Two-wheeler customers.

JK Tyre has an expansive retail network of over 600 Brand Shops and over 6000 channel partners across the country and is constructed to provide best in line services, including computerised wheel alignment, wheel balancing, automated tyre changing, tyre rotation, nitrogen inflation and air care, all under one roof to provide a 360-degree experience to the customer.